The interests of the consumer are always of the foremost importance for Aquaculturists. The ethos of this attitude, embodied in the Code of Conduct of the Federation of European Aquaculture Producers, is the sustainable development and improvement in aquacultural techniques, producing food that the consumer finds attractive and acceptable.

Aquamedia also presents nutritional information about fish and the products of aquaculture that make them an essential part of a healthy diet for humans. Knowledge in this sphere is developing fast and consumers can find the latest information on this integral aspect of aquaculture.

Combined with the interactive recipe section, Aquamedia gives consumers the most useful handbook of fish use.

Finally, Aquamedia recognises the important role fish farming plays in the restocking of all types of waters, both for conservation purposes and for those of tourism. Tourism, in particular, continues to be an important aspect of aquaculture and in many parts of Europe the demand for angling is only sustained by farming of fish, a practice that existed for centuries.