| Subject |
France
|
Greece
|
Italy
|
Spain
|
| Importance of Mediterranean fish |
|
++++
|
+
|
|
| Perception of farmed fish |
-
|
+
|
+
|
+/-
|
| Markets for Red Porgy |
+
|
++++
|
+
|
++
|
| Origin of Red Porgy in market |
various
|
various
|
various
|
various
|
| Size |
medium
|
large size
|
large size
|
medium
|
| Selling price |
++
|
++++
|
+
|
++
|
| Buyer knowledge of Red Porgy |
+
|
++++
|
++
|
+
|
| Level of knowledge of farmed Red Porgy |
-/+
|
++
|
+
|
-
|
| Opinion on farmed Red Porgy |
|
Bad
|
Building up
|
|
| Potential for farmed Red Porgy |
50<500 tons
|
no market gap
|
4,500 tons
|
500<1500 tons
|
| Optimal name suggested |
Farmed porgy
|
Farmed porgy
|
Farmed porgy
|
Farmed porgy
|
| Optimal size for market |
>600 g
|
>300 g
|
250-500 g
|
400-600 g
|
| Optimal supplier (source) |
European
|
European/Domestic
|
European/Domestic
|
European
|
| Purpose of communication |
Publicity
|
Reassurance
|
Publicity
|
Publicity
|
| Optimal price (€) for market |
12
|
depends on appearance
|
2
|
6-7
|
